Creating online communities is easy; but doing it ethically is not.
Over the last few decades, we’ve developed many hacks and tricks - a playbook, if you like - for tempting communities of like-minded humans to gather into online echo chambers, where they can be manipulated in demographically unified buckets. So before I go too far, I need to ask myself an important question: Is blogging inherently evil? Or is it possible to thread this needle without crossing over to the dark side?