Creating online communities is easy; but doing it ethically is not.
Over the last few decades, we’ve developed many hacks and tricks - a playbook, if you like - for tempting communities of like-minded humans to gather into online echo chambers, where they can be manipulated in demographically unified buckets. So before I go too far, I need to ask myself an important question: Is blogging inherently evil? Or is it possible to thread this needle without crossing over to the dark side?
In all the hubbub of getting the project section going, I’ve been ignoring the more bloggish portion of the site. But after putting together the Countdown To Launch, it became impossible to ignore it any longer. So this is my inaugural blog post, in which I’ll try to guess what the hell I intend to blog about.
For the last week, I’ve been modifying the checklist rather than posting individual progress updates, but with that list narrowing now, its worth checking in and discussing the thornier bits that remain.