Tag Archives: promotion

Exploiting the Golden Goose Effect

In a previous posting, I contrasted some of the differences between live television/radio interviews and the more leisurely and deliberate web interview. In that posting, I focussed primarily on the…

Anatomy of the e-book blurb: who ya gonna call?

You’re not supposed to judge a book by its cover, but everybody does. In fact, we do it twice. First we judge the cover based on its image, often from…

Putting the spotlight on being IN the spotlight

While I’ve done a number of old-school media interviews to date, I have never done a web interview before. Until now, that is. The chat I had with E.J. Stevens a…

Slick ways to present your work online

Whether you’re an impoverished beginner who is self-publishing and still trying to build an audience, or an established pro who bathes in honey on a twice-weekly schedule, every writer needs…