Category Archives: Theory

Why readers bail on books. Maybe even yours.

Lots of readers seem to be downloading samples of your novel, but few seem to be clicking the “Buy” button. What the hell is going on? Well, over the last…

Titles in Fantasy: Weighing What Works and What Doesn’t

It really is the seed of your entire marketing plan, arguably, even more important than the cover art, but many of the authors I talk to cower in fear before…

The Arcane Art of Notes To Self

We all do it, no matter what tool we use. At some point, every writer I’ve ever talked to has developed a technique for embedding editorial notes to self into the…

The Pampered Protagonist

There’s a structural issue I see quite frequently in fiction – especially indie fiction – that bothers me quite a bit, but in the few places I’ve ever seen it…

Summary, premise and blurb: different tools for different jobs

What’s the difference between a summary, a blurb, and a premise statement? If you don’t know the answer to this question, your marketing and your writing may both be suffering…