Category Archives: Self Promotion

Articles about how to self promote effectively.

63% of your readers don’t finish your book. Here’s why.

This is the second in my current series of articles that examines reader immersion and the importance it plays in the success of a book. In the first article, I explored…

How to sell 50 copies of your printed book in one week. Repeatably.

If you’re a best-selling author, then 50 copies is chino-change. But if you’re one of the thousands of emerging authors all trying to establish a foothold, 50 books a year can seem like a pipe dream, even if you count ebooks. So 50 printed books? In one week? That’s monumental. Unthinkable. Well I’ve stumbled on a way to do exactly that. Repeatably. Reliably. It won’t make you rich, but this practice can single-handedly jump start your career and help you find those first few dozen true fans. And best of all, you’ll be giving back to the community while you do it. So what in the world am I talking about?

Summary, premise and blurb: different tools for different jobs

What’s the difference between a summary, a blurb, and a premise statement? If you don’t know the answer to this question, your marketing and your writing may both be suffering…

Passive Marketing: A long term tool in your marketing arsenal

I’m a staunch believer that the best marketing a writer can do is to write excellent material, and that the second best thing he can do is to write and…

Author’s Guide to Successful Self-promotion

I need to be reminded of this about twice a week, so I finally made a sign for it. Now I have a handy reference to point to when new…