Category Archives: For Writers

As both a scientist and a toolmaker for creative media people, I spend a lot of time thinking about how fiction works, how we writers do what we do, and how I might be able to help myself (and others) get better at it. This is the section of my web site where I post articles about the business, craft, and tools of writing. I don’t promise that what I have to say will work for everybody else—or even anybody else—but it should always be interesting.

Anatomy of a Book Cover

Designing book covers is an exercise in optimization. There are so many different needs to be served, and they can sometimes be in opposition to each other. Does it accurately…

51 things that break reader immersion, with examples

The ImmerseOrDie Report began in June of 2014, and since then, I’ve put 204 books to my simple test. Every morning, I get on my treadmill, open a new indie…

63% of your readers don’t finish your book. Here’s why.

This is the second in my current series of articles that examines reader immersion and the importance it plays in the success of a book. In the first article, I explored…

Why readers bail on books. Maybe even yours.

Lots of readers seem to be downloading samples of your novel, but few seem to be clicking the “Buy” button. What the hell is going on? Well, over the last…

How to sell 50 copies of your printed book in one week. Repeatably.

If you’re a best-selling author, then 50 copies is chino-change. But if you’re one of the thousands of emerging authors all trying to establish a foothold, 50 books a year can seem like a pipe dream, even if you count ebooks. So 50 printed books? In one week? That’s monumental. Unthinkable. Well I’ve stumbled on a way to do exactly that. Repeatably. Reliably. It won’t make you rich, but this practice can single-handedly jump start your career and help you find those first few dozen true fans. And best of all, you’ll be giving back to the community while you do it. So what in the world am I talking about?