Tag Archives: story telling

Kicking Immersion Up To Eleven

You’ve provably heard me say that immersion happens naturally, all you have to do is get out of the way. And sure, immersion can only survive for as long as…

Selling Stories By Telling Stories

Click image to view. Jefferson discusses his method for avoiding the sleazy aftertaste of marketing by telling stories instead of selling stories. Engage readers. Excite fans. Preserve your soul. What’s…