Tag Archives: marketing

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Selling Stories By Telling Stories

Click image to view. Jefferson discusses his method for avoiding the sleazy aftertaste of marketing by telling stories instead of selling stories. Engage readers. Excite fans. Preserve your soul. What’s…

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Click image to view. An introduction to how PageFight! works and how it can improve your book marketing. Includes some real-world examples.

Exopod in action

Exopod: The flat-pack display stand for books

As an author, I frequently go to book fairs, signings, and other sales events, and I’ve never been able to find a decent display stand for showcasing my books. Most of the commercial versions I’ve seen are either too big, too clumsy, or too complicated. What I want is something that is strong enough to hold up a large book or several smaller ones, packs flat so that I can fill my boxes with books rather than hardware, and is easy to assemble. Plus, it wouldn’t hurt if they brought a bit of style to my display table.

Announcing Page Fight!: a fast-paced game where books compete for reader love and authors win

Today I am happy to announce the beta release of an awesome game that lets readers help authors be more awesome, while having fun and keeping score.

63% of your readers don’t finish your book. Here’s why.

This is the second in my current series of articles that examines reader immersion and the importance it plays in the success of a book. In the first article, I explored…