Category Archives: Theory

Thumbnail of 5-Minute Immersion Lab video

New IOD-TV Episode: What is immersion anyway?

A working definition of immersion, and how it can help you write more engaging fiction.

The paradox of walking while you write: be creative or solve problems? Choose one.

There has been a lot of attention in the media over the last year or two about a particular research study that seems to show that our creativity goes up when we are walking. But that result completely contradicts my own own experience, so I thought I’d dig into the science. It turns out that we have to be careful with our definitions.

63% of your readers don’t finish your book. Here’s why.

This is the second in my current series of articles that examines reader immersion and the importance it plays in the success of a book. In the first article, I explored…

Why readers bail on books. Maybe even yours.

Lots of readers seem to be downloading samples of your novel, but few seem to be clicking the “Buy” button. What the hell is going on? Well, over the last…

Titles in Fantasy: Weighing What Works and What Doesn’t

It really is the seed of your entire marketing plan, arguably, even more important than the cover art, but many of the authors I talk to cower in fear before…